About his shop

I am a Latvian.

At some point I started making short videos about Latvia. Not because I had something to say, exactly. More because some things kept being said wrong, and it bothered me in the quiet way things bother a person who doesn't complain.

People watched. Then more people watched.

The merch is from those videos. The things that stuck. The phrases and ideas that apparently needed to exist on a t-shirt, a mug, a tote bag for your grābeklītis.

I didn't plan any of this.

But here we are.